Strategic Marketing and Communications for Change

ZA Group (Pty) Ltd
Bryanston, Johannesburg
Phone 0860 92 0000
International calls
+27 11 706 1685
info@zagroup.co.za

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Client testimonials

"Theresa certainly puts the ‘work’ in workshop,
but I found it highly informative, stimulating and genuinely useful.
In fact, I haven’t been mentally challenged like this in a long time.
Brilliant experience."
— Stephen Watkins, Social Media Developer

"I learnt so much about how advertising works and how it can help grow our business.
I am now able to do an ad from scratch about our product,
about what we can offer as a business."
— Zanele Ngwenya, Twembalethu

"Fantastic. It was information overload, though this is to be expected from
an intensive one-day seminar. I learnt an incredible amount."
— Christopher Lazley

"I really enjoyed the workshop … loved your workbook … easy to follow,
logical and practical. I learnt SO MUCH. I now look at my ads completely differently.
You have sparked STUNNING marketing ideas that I can implement immediately and you have given me valuable practical advice for future projects."
— Tilani Edwards, Co-owner, ANTS Projects

"Well structured and lectured by a professional.
Practical and helpful, simple, yet detailed enough for action."
— Philip Van Antwerpen, Co-owner, ANTS Projects

"Very informative ... An eye-opening experience ...
a reminder of what marketing is really about and how to make it work.
Highlights for me: doing an actual ad and also the discussions."
— Gugulethu Khumalo

"Informative, easy to grasp, understand and apply in my business.
Ndaba puts you at ease and therefore you can interact
and not be afraid of making a mistake.
Excellent!! This workshop will benefit the economy
as a whole, if delegates implement what they learn."
— Veronica Beeby, MD, Fuellube Projects

"The workshop was so helpful and much more comprehensive than I expected ...
a foundation for building my future ... building my business image step-by-step.
I now see who my target market is and the steps I need to take to get myself out there. Many thanks."
— Sheryl de Villiers, Counsellor, Second Chance Counselling Services

"Informative, enlightening and powerful.
It has given me a chance to make my product competitive."
— Nhlanhla Mdluli, Grizin Foods

"Fantastic, funny, great presenter. I walked away with more than knowledge — actually a done document. This workshop is a must for all business owners."
— Belinda Gillies, Co-owner, Ruslin Space Planning

"Very well put together. Very professionally presented and executed.
Invaluable transfer of knowledge! A practical, hands-on, one-day workshop
that will leave you in charge of marketing your business successfully."
— Lynda Gibson, MD, Core Concepts, cc

"Fantastic. A very good investment ... will save my company a lot of money.
The exercises are excellent to learn the process.
Best thing I learnt is how to identify good or bad ads."
— Michael Schreibe, Operations Manager, FirstForm, East London

"An eye-opener. I can now draft my own pamphlet or advert or marketing proposal.
This is a BIG important tool for my business."
— Violet Matshoga, Director, Nneheng Events Coordination

"Useful, practical and relevant. Hands on approach ... as valuable in de-mystifying marketing as it was to learn the skills. (I now know how to structure an ad!)."
— Denys Bolt, Proprietor, Neuropraction

"Absolutely, unbelievably great! Practical, to the point, well researched, experienced, enthusiastic ... very professional. Proof that nothing beats experience.
Presenter well equipped to deal with any curve-ball thrown at her."
— Professor Tommy Du Plessis, Director: Potchefstroom Business School, North-West University

"Challenging, but if you put this in place, your company will go places and
your products / services will sell."
— Norma Maja, Director, Kgabolize Recruitment

"Well worth the money. An outstanding investment of my time."
— Matthew John, Marketing Consultant, Ice Systems (Pty) Ltd

"Great information and techniques. An essential tool for all business owners, their sales staff and all staff dealing directly or indirectly with the advancement of the company."
— Piero le Roux, Managing Member, Mediapack Africa

"Informative, stimulating, practical, empathetic. Focused questions, gentle encouragement and practicality of the course helped to clear the clutter."
— June Manala, Director, Sediba Tshepo Counseling & Training

"Excellent material. Highly interactive. Well worth the time and money invested."
— Jonathan Norton, Head of Operations, Operation Lionheart

"Highly beneficial! Individual interaction and attention and seeing that we all understood, of particular value."
— Jeanette Abro, Sales Executive, Sturdi Packaging

"Very professional.
Helps one to understand on a personal level — an excellent tool for any business."
— Nico van Rooyen, Theo Ayrs Medra

"Very informative, interesting, eye opening and amazing. I learned a lot ...
information that will improve and develop my business."
— Sipho Masigo, Member, Keleni Consultants

"Huge value ... I can now create my own ads and campaigns."
— Warren Abrahamse, Owner, Eco Solutions

"My 2nd one: streaks ahead better than the 1st! Exhaustingly detailed,
but satisfyingly informative. Highlights: the hands-on examples / walk-thru's
and opportunity to experience others' thought patterns ... Relevant and real."
— Valerie Smith

"Brilliant. A very informative and simple-to-follow guide to marketing and advertising one's business. Incredibly beneficial."
— Ken Prentis, Director, Alternative Exchange

"Excellent. An eye-opener, especially for small businesses like mine."
— Teboho Sibeko, Hairstylist, La Sante Creations

"Of benefit to all businesses, big or small."
— Nick Hough, Marketing Director, The Regent Group

"Educational, informative, insightful, impactful, exciting ... don't miss out
... and bring along as many colleagues as possible."
— Joy Lambie, Owner, Liquid Lime

"It has been so valuable to analyse my business and products from this newly-learned perspective. Marketing has always been the ‘neglected' part of my business.
Now I've got a model to apply to all my business services."
— Nicolene MacKenzie, Owner, NM Accounting & Training

"This workshop is very practical and essential for any business owner.
Up until now I have done no advertising as I didn't know how to. I now have great ideas which I can implement immediately and the confidence to place an ad in the media."
— Garth Trumble, Business Advisor, The Better Business Trust

"Very good and practical. Can be applied in any kind of business."
— Susan Masuku, Marketing Co-ordinator, Legalwise

"Excellent. Extremely useful, informative and helpful. I did not know what to expect
and I left with a lot of new knowledge and skills."
— Beverley Riley, Sales Manager, Sunnyside Park Hotel

"Excellent exposure to the reasoning behind advertising
and to the power of words and visual images."
— Jerry Buthelezi, Member, Amakanunu Business Enterprises

"Your email to me got my attention. Your workshop kept it and shook it to the roots. Practical and excitingly informative. Highlights: specific guidance to each individual when doing exercises. I am focused and so motivated."
— Erica Ackermann, Owner / Manager, Provence, Wellington

"It opens your mind, broadens your vision ...
and you get to know what you are doing wrong."
— Albertus Viljoen, Business Owner, Emergency Plumbing Professionals

"I didn't know where to focus my business.
Now I understand where I must start and where to go.
I now understand most of the things in marketing that are
needed as a business person."
— Boitumelo Ncube, TLB Catering

"Excellent, very informative, innovative ideas
— essential for anyone who is involved in marketing!"
— K. Schwegmann, Marketing Manager, Halfway Toyota, Fourways

"Ground-breaking ... the most valuable, informative workshop that I have ever attended."
— Nelson Zenze, Homebiz Group

"Excellent. The exercises challenge you to think through what you're doing.
Will help me get the most out of my advertising budget."
— Spencer Chatora, Managing Partner, Business Navigation Consultants cc

"Highlights: Being able to work on my own product.
The step-by-step nature of the workshop.
The match between the manual and the workshop.
It helps you clarify / distil your ideas."
— Margaret Ann Becker, Psychologist

"Better understanding of what is needed to make the business a success.
Extremely worthwhile."
— Sue Sham, Manager, BizEx

"Excellent, informative, practical and exciting. An eye-opener for HDI entrepreneurs."
— Zwelakhe Phukwana, CEO, Mazwe Auto Parts, Polokwane

"Very interesting and stimulating. Opened new doors in my mind."
— Keryn Paull

"Direct feedback from the presenter at all times ...
invaluable for the small business owner who writes own ads."
— Daleen van der Linde, Principal, Linprop

"Detailed, interactive and challenging. Exceeded my expectations."
— Godfrey Mahlanga, Ekurhuleni Metropolitan Municipality

"Every module in the whole course ... a must!"
— Drienie Pieterse, Boschdal Upmarket Guesthouse

"I learnt so much from this interactive workshop! Very impressed.
I gained confidence in my own abilities and plan to apply the principles to
each brand to enhance current marketing initiatives."
— Susan Marx, Senior Brand Manager, The Workforce Group

"Informative, thought provoking, practical ...
it forced me to plan / change / improve NOW."
— Nicci Colussi, Marketing Manager, Cape Quarter Shopping Centre

"Very well organised and extremely informative and thorough ..."
— Fabian January, Customer Relations Coordinator, V&A Waterfront

"It is the best marketing programme I have ever taken:
straight to the point and full of solutions ... the best investment of my time, ever."
— Thabo Sinyongo, Mozella Licensing Group

"WOW. Very interactive, very worthwhile. Everyone should do this."
— Craig Ellis, Member, InSpirit Life Design

"Be prepared to re-look at how you do business. We think we know it all — and we don't. Very well executed. Very practical."
— Hanli Bessinger, Marketing, Cipla Medpro

"Innovative ... gives you the opportunity to explore all fields of creating business for your venue. Will definitely increase sales revenue!"
— Natasha Ludcke, La Dolce Vita Guest House

"Very informative. Be prepared to strain your brain."
— Regan Thomas, Wispeco

"Valuable tools, much needed direction and useful, practical advice.
Highlight: point-by-point advice on putting together an ad."
— A. Norton, Malina Country Lodge & Fishing Estate

"Very complete. Addresses many issues ... allowing segmented input.
Invaluable to any marketing person, no matter how experienced."
— Ellis Falkof, Owner, Retail Plus

"It was thorough and well presented ... showed me what not to do ...
helped me see our business from the client's needs perspective."
— Julian Cohen, MD, AvStage

"Very good, especially the interactivity and ‘out the box' thinking."
— Advocate Louis Nel, Benchmark

"Great practical skills learned ... made my business marketing strategy easier.
Should be done by every business owner."
— Riaan Janse Van Rensburg, Member, Fiburg

"I am now able to do my own adverts without copying from my competitors."
— Mpo, Tlotlego Promotional Clothing

"Excellent and thought-provoking.
This workshop is for anyone, whether self-employed or in a job ...
it gives you skills for life."
— Diana Kümst, Owner, Sundancer Promotions

"Excellent and an eye-opener. Practical, results-oriented approach."
— Ivy Ndethi Tshuma, The Lady Ndethi Guest House

"Methodical approach. I learned a lot. A valuable wake-up call."
— Digby Vickers, Director, 02 Smart (Pty)Ltd

"Made ‘thinking out of the box' a reality, not just an over-used cliché."
— Tracey Leppan, The Johannesburg Country Club

"A monetary and intellectual investment that will yield returns for many years to come."
— Ernest De Jong, Owner, Bluejeans IT Solutions

"Very informative. A fantastic balance of theory and practical. Incredibly valuable!
I have been given fantastic ideas and tools for getting my name out there.
A must. People will get their money's worth from what they save on advertising!"
— Ann Louw

"Informative, interesting and logical ... based on good knowledge and experience.
Not only can I help myself now, but this will also benefit my clients."
— Ruan van Niekerk, Member, Sign Advantage

"Well worth both the money and the time out of the office.
An excellent forum for open discussion and learning."
— Jonathan Houston, Spartan Technology Rentals

"Very good. The best and quickest tool to empowerment!"
— Racquel M. Mazithulela, Practice Manager, Dr. Maphisa & Partners

"Very well organized and executed. Very useful exercises and direct feedback,
as well as interaction between delegates and facilitator.
Networking and learning from people in the same business sector."
— Marilie Liebenberg, Pukulani Guest House

"Extremely valuable ...
interactive, diverse, thought-provoking, informative and interesting."
— E. Y. Van Rooyen, Marketing Manager, Andrew Mentis (Pty) Ltd

"An intense advertising"brainstorming" event. Worth every penny spent."
— Anton Coetzee, Managing Member, Spirotek cc

"Understanding how to talk about your business or go straight to the point on how it works. Opened our minds to go forward with hope of success."
— Joyce Lekwene, Mathole Poverty Alleviation

"Very good content. All information was important and relevant. Thanks!"
— Kathy Dolk, Owner, Corporate Training

"Now I can maximise occupancy!"
— Mirriam Phalatse, Golden Leopard Resorts

"This workshop is a rapid tool to a comprehensive understanding of marketing basics and you come away with a completed advertising piece, ready for polishing."
— John-Peter Gernaat

"Be prepared to do some thinking and sort out some problems on the spot ...
do some of the work at the workshop."
— Nadia Lederer, Prima Box Corrugated Cartons

"Invaluable for small businesses. Worth putting in a day's leave from the office."
— Vanessa Chanley, Owner, Duvaney Trading

"I benefited extremely from this training. Excellent for small businesses to have this opportunity to take their marketing to a different level."
— Lynn Johnson, Jade@HelpingHands

"Compact and well organised. Inspired me to do (and measure) marketing.
Book, get a map and go!"
— Willem Lock, Baron Gallery & Lodge, Hartswater, NC

"Enjoyed the fact that is was practical and not too theory based. Enjoyed taking a concept through the entire process, constantly analyzing the benefit of my product / service ... seeing things through the customer's eyes"
— Alexandra Fraser, Cape Biotech Trust

"Expert guidance.
Thoroughly and excellently conceived and presented with superb efficiency,
as well as good spirit."
— Dr. Robert Cran, The Chinese Medicine Practice

"A great eye-opening experience."
— Hops Tladi, Sales & Marketing, Thuso Exhibitions

"Outstanding. Excellent ... hugely helpful and thorough ...
the course material is professionally presented,
but with a personal touch that allows for individual attention.
The follow up consultation with a marketing expert is also invaluable
and it's virtually impossible for any individual attending not to
benefit from what they learn during the process."
— Letitia Stalker, Manager, Roodepoort Chamber of Commerce and Industry

"Mind-blowing."
— Lucky Du Plessis, Volcanu

"A practical guide that ensures that you personally gain the knowledge to
produce more effective marketing and advertising."
— Kevin Laing, Territory Manager, Fraxion Software

"I feel more confident in writing my marketing material,
creating my company's pamphlet and newspaper ad."
— Maliska Jelliman, Owner, Pay Magic

"Great experience. I especially liked the practical application.
I plan to use all the skills I acquired to improve my business plan and loan applications."
— Lerato Matshoga, Nnheng Catering & Events Co-ordination

"Intensive, interesting, informative and fun.
Definitely brings a new approach to our marketing strategies."
— Michelle Petersen, Public Relations Officer, The Document Warehouse

"An extreme eye-opener. This might just rejuvenate my business."
— Mariet Groenewald, JM CPR Training

"Informative and of immense value. I am now able to communicate with customers using their perspective and knowing how to understand what they want.
Learning how to craft an ad was like putting in the last piece of a jigsaw puzzle."
— Thompson Behane, Sales & Admin, Johan's Leather Creations

"A clear guideline ... worth attending for anyone involved in marketing."
— Lindiwe Bhengu, Assistant Director: Marketing, Thekwini FET College

"It was excellent! ... the best I have attended thus far."
— Wilna Botha, HR Manager, Bambanani Afri Vest Holdings

"A great eye-opener. It will help me advertise smarter without wasting money."
— Darryl Comley-White, Owner, Dial-Connect.

"This workshop is worthwhile, comprehensive, informative, useful and mostly: understandable."
— Alina Mlotshwa, Chez-Alina

"It is useful, practical and relevant. Can be applied to any product / industry."
— Gadifele Moroaswi, Sales & Marketing Manager, Pandrol SA

"Well presented / organised. Simple and easily understood.
Worth the time and effort and investment.
It really helps you to understand how easy it is to write and ad."
— Annamarie Wayland, Co-owner, Fort Richmond Safaris, Kimberley

"Very useful for writing an effective advertising campaign.
I will be putting up an advert in a few days ... Thank you."
— Maki Mopai, Marketing, Databuild

"Expertly presented. Personalised interaction.
A must for the small business owner who has a vision for rapid expansion."
— Colleen Wiltshire, Owner, Aloewareness

"Well presented. Easy to follow — even for an engineering person.
Excellent for anyone who needs ideas and insight into marketing."
— Gary Jones, DSE Structural Engineers & Contractors

"Impressed. Very thorough. Dealt with every participant's unique marketing needs. Manages to cram a lot of information into a short period of time."
— Guy Standley

"The course material is outstanding, its presentation is professional and the manual ...
is invaluable."
— Sakkie Stoltz, Vice President & SMME Training Program Project Director, ROCCI

"Practical, useful. Takes the fear or unknown out of advertising.
Helps you get clear and focused."
— Dina Cramer, Owner, Synergz

"We are an SME trying to get out there. I came in clueless, but at the end of the workshop I had acquired knowledge to at least create my own ad.
Great value, mind opening, very useful."
— Desiree Zwane, Hardliner B.E.

"I liked the fact that we looked at advertising from so many different perspectives ...
I learned many new things ... Absolutely worth recommending to anyone
who needs to create advertising to promote a business."
— Daniela Christofori, Graphic Designer

"Hmmm! Really refreshing, insightful and revealing. This workshop is unique
and very useful for all business enterprises, new or old, small or big."
— Gbenga Ogunfemi, Group Head, Explicit Commmunications, Lagos, Nigeria

"Very informative and interactive with all present. Fun and value for money.
Really enjoyed it and believe it will help my company greatly."
— Dominique R Sauvage, MD, Ecoscience

"Immensely valuable. I loved the opportunity to practically do things (exercises)
and have them assessed immediately."
— Nikki Belford, personal capacity

Read about the workshop
ZA Group was founded with a firm commitment to making a significant, positive contribution to the economic and social wellbeing of all South Africans. We harness the power of communication to empower people and institutions to grow their businesses, generate employment and create wealth for themselves and their communities.

Site conceptualised, written and designed by the ZA Team.

Strategic Marketing and Communications for Change