Strategic Marketing and Communications for Change

ZA Group (Pty) Ltd
Phone 0860 92 0000

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Looking for a speaker who is passionate about
both business and social responsibility?

Strange combination, we know,
but for Therésa Müller the two topics are intertwined.

Therésa firmly believes that social transformation is a by-product
of economic emancipation ... not just of political process.

She can speak with equal clarity and conviction about marketing
— addressing historically disadvantaged business start-ups —
as she can about corporate social investment
— addressing senior management.

About Therésa Müller

Therésa Müller is the CEO of ZA Group pty ltd — her third business in a marketing and publishing career spanning two continents and three countries.

Therésa is also the founder, CEO and Chief Editor of ZA Difference — a national, non-profit magazine for diverse opinions, interesting dialogue and practical solutions towards a better South Africa. The magazine aims to bridge the divide between mainstream and marginalised South Africans. More ...

Therésa is a practicing marketer with a finger on the pulse of current marketing trends. She is also a pro-active, concerned onlooker with many practical suggestions for the role of business in alleviating social ills resulting from poverty. She has talked or lectured on various aspects of marketing, advertising, mass communication and corporate and individual social responsibility through organisations as diverse as:

  • Cabin Fever University (North Carolina, U.S.A.)
  • Cape Town Regional Chamber of Commerce & Industry (S.A.)
  • Charlottesville Regional Chamber of Commerce Non-Profit Alliance (Virginia, U.S.A.)
  • Gallagher Estate Business & Franchise Opportunities Expo (S.A.)
  • Leadership Charlottesville (Virginia, U.S.A.)
  • National Small Business Chamber (S.A.)
  • Roodepoort Chamber of Commerce & Industry (S.A.)
  • Rotary International (Lesotho)
  • Skills Village (S.A.)
  • The South African Forum for Marketing Managers (S.A.)
  • US Small Business Development Center (U.S.A.)
  • Virginia Economic Development Corporation (U.S.A.).
She has authored:

  • Marketing and Advertising DEMYSTIFIED ... no matter what line of business you're in. More about this workshop ...
  • How to harness the true potential of the web to increase demand for your products and services. More about this workshop ...
  • Three Marketing Essentials Without Which Your Business May Not Survive. You may download the following chapters of this book, free of charge:
    — Get the attention of a targeted audience: A basic marketing strategy for any business. More ...
    — Branding: How to differentiate your business in a crowded marketplace. More ...
  • With Eduard Scholtz: Corporate Social Responsibility: The economic imperative. More ...
  • Articles that have been published on three continents, on topics ranging from marketing and communications know-how, to the role of business in solving poverty-related problems, to the plight of marginalised people, be they children, women, the elderly, the ill and disabled, the poor, unemployed or homeless.
    More ...

Would you like to have Therésa speak at your event?

Please complete the form, below, or call 0860 92 0000 to start the conversation. No obligation.

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ZA Group was founded with a firm commitment to making a significant, positive contribution to the economic and social wellbeing of all South Africans. We harness the power of communication to empower people and institutions to grow their businesses, generate employment and create wealth for themselves and their communities.

Site conceptualised, written and designed by the ZA Team.

Strategic Marketing and Communications for Change