The media interview
be it Radio, Television or Press
is an opportunity that is often wasted through
lack of understanding of its possibilities.
Getting it right can be worth a fortune in positive publicity.
Getting it wrong can, literally, put you out of business.
Face the Media: Foundation Workshop.
The purpose of this training is to familiarise senior executive
management with the psychology and the practicalities of the
media interview and to fully prepare them to make the most of
"The entire programme was extremely beneficial!
Each aspect from defining the needs of the journalist to maximising the interview
has a substantial and meaningful impact on my everyday work.
An absolute invaluable foundation course for all business communicators!"
Media Manager for Daimler Chrysler
The workshop covers:
- Reaching the right audience with the right message
- Putting your case first
- Understanding your rights in an Interview
- Discovering the interviewer's agenda what do they really
- Preparing and marshalling resources
- Learning the interviewer's "tricks of the trade"
- The dangers of the "off the record" interview
- Becoming a "resource" rather than a "source"
- Presenting a positive image
- Preventing "over-speak"
- Case studies on video
The workshop is highly interactive and requires audio and visual
recording resources, provided by the trainers.
Each delegate is filmed before and after the course to enable
them to measure their progress. Delegates retain their recordings
for benchmarking purposes and receive comprehensive notes on
all material covered in the course.
Due to the intensity of these full day training workshops and the
high degree of participation required, each workshop is limited to
a maximum of six delegates.
Foundation and Advanced Workshops
- Foundation Workshop
- Thursday, April 29th
- Thursday, June 24th
- Thursday, August 26th
- Thursday, October 28th
- Thursday, November 25th
- Advanced Workshop
- Thursday, March 25th
- Thursday, May 27th
- Thursday, July 29th
- Thursday, September 30th
The BDG training facility, Johannesburg
R4 075.50 including VAT per delegate. Includes lunch,
refreshments and parking.
The BDG training facility, Johannesburg:
R20 998.80 including VAT. Includes lunch, refreshments and
At the client's choice of venue:
R22 258.50 including VAT. Lunch, refreshments and parking not
Questions? Call 0860 92 0000 or email email@example.com
"Of great value. Would like to go to the next level (advanced course).
An interesting, challenging and fun-filled day."
Safcor Panalpina Marketing and Sales Director.
Face the Media: Advanced workshop.
The Foundation Workshop prepares the ground for the Advanced
Workshop. The Advanced Course provides answers to such
- How do you present yourself and your company to greatest
- What communication tools do journalists use? And how you
can use them?
- What is "spinning"? Is there really such a thing?
- Can you take your agenda to the interview?
- How do you handle the "ambush interview"?
The Advanced Course focuses specifically on the most high
profile, valuable (and dangerous) medium of all the Live
The topics are extremely practical:
- How to prepare and present yourself
- Preparing for, and understanding the pressures and
challenges of various types of interviews.
- The coercive interview
- The ambush interview
- The hostile interview
- Literally, how to combat the interview from hell
"Excellent! I now have no hesitation in accepting journalists
invitations to be interviewed. Especially on TV!"
Ernst & Young Relationship Manager
In this one-day workshop, for a maximum of six delegates, your
executives and communications team will learn of the dangers
and pitfalls hidden among the many opportunities Television
affords. Full filming resources are provided and delegates
receive their recordings for benchmarking purposes as well as
comprehensive notes on all material covered in the course.
Due to the intensity of these full day Training Workshops and the
high degree of participation required a maximum of six delegates
are accepted for each Workshop.
"The presenters' experience carries the course through.
The course is very relevant, interactive and extremely exciting."
CSIR, Marketing and Communications
About the author / presenter:
Malcolm Russell's vast experience in broadcasting includes
working with the Rhodesia Broadcasting Corporation, the SABC
and other top Radio & TV stations in South Africa including 5FM
and Radio702. He has worked with the entire crew of SABC 2's
Morning Live and is working on an on-going basis with the Carte
Blanche and Super Sport presenters and production teams.
Over the past twelve years Malcolm has trained many of
the broadcasters and interviewers you hear and see today
and brings his wealth of experience to the "Face the Media"
Foundation and Advanced workshops.
His training portfolio encompasses major communications
skills, strategic crisis management and assistance, one-onone
Media / Strategy mentoring and consultations with CEOs
and spokespersons of large organisations. Malcolm makes
professional speaking appearances at large conferences and is
co-author, with Cliff Coetzee, of the book "Truth Extraction
How to read between the Lies."